Marketing to Millennials: Mainstream vs. Underground
When you hear the term “millennial”, does an adolescent glued to their smartphone come to mind? What about a recent college graduate? Would it surprise... Read More
SoundCloud: The New Version of Selling CD’s out of the Trunk
Guerilla marketing has evolved with technology, but the premise has remained the same- to market with little to no budget while still reaching and building... Read More
Is Digital Advertising the New Print?
There has been a lot of debate about whether or not traditional marketing channels, such as print ads and billboards, are on the way out.... Read More
Psychographics: The Secret to More Strategic Advertising
It’s no secret that a large number of ad campaigns fail within the first 6 months. Not everyone can stumble upon advertising gold like Progressive... Read More